Hi Reader, This week, we talked a lot about AI — how Pinterest is changing, how creators can adapt, and how tools like The Pin Bot can make marketing simpler. But I want to end the week with a reminder:AI can make you faster. AI can help you to get inspired.But it will never make you you. The best performing Pins on Pinterest aren’t perfect. Most of the time they're the ugly duds you thought wouldn't do well anyways.They’re personal. They make people feel something... curiosity, nostalgia,...
3 days ago • 1 min read
Hey Reader, Earlier this week, we talked about how Pinterest’s new AI settings are putting control back into users’ hands — finally letting real creators shine again. But here’s the truth: AI isn’t going anywhere. The key isn’t to resist it — it’s to learn how to make it work for you. That’s why I built The Pin Bot. It’s the exact AI assistant I use daily to manage, optimize, and scale my Pinterest marketing — without wasting time or losing my creative edge. Here’s what that actually looks...
5 days ago • 2 min read
Hi Reader, Pinterest’s new AI personalization tools are changing how content is discovered — for both users and creators. Today’s video shows you exactly how to update your Pinterest account settings so your feed reflects what you want to see… not what AI assumes you want. You’ll learn how to: ✅ Access the “Tune your home feed” settings ✅ Adjust categories and interests to train your algorithm ✅ Turn off irrelevant recommendations ✅ How to show your audience to do the same When creators...
6 days ago • 1 min read
Hey Reader, Pinterest quietly released a new set of AI personalization tools that let users fine-tune what appears in their home feed — even turn some of the automated recommendations off. At first glance, that might sound like bad news for creators. If users can block or reduce recommendations, will our content still be seen? Actually… this update gives us more control than we’ve had in the last year. And honestly, it’s arriving at the perfect time. Over the past several months, AI-generated...
8 days ago • 2 min read
Hello Reader, I want to build the kind of emails, products, and content that actually help you—not just what I think you need. And the easiest way to do that? Ask you directly. So, I put together a short survey (it’ll take about 3-5 minutes). Your answers will guide what I create next—from digital products to free content to the emails that land in your inbox. And to make it fun: 👉 Everyone who fills it out will be entered into a random drawing. 3 of winners will get free access to my...
about 1 month ago • 1 min read
Hey Reader, A few years ago, I walked away from “normal” work—the kind where someone tells you what to do, when to do it, and how to do it. That decision set me on a path to building a business that gives me freedom, growth, and income on my terms. Since then, I’ve supported over 800 students inside my membership.Many of them are Pinterest Managers, and over time, the same questions kept hitting my inbox from them: ➡ “Heather, how do I get more (and better) Pinterest management clients?”➡...
about 2 months ago • 2 min read
Hey Reader, We're hosting a live event in September and we want you to come. You have questions and we have answers. On September 9th we are hosting a live Pinterest Q&A and I would love if it you wanted to come. You can sign up and get a replay if you cannot attend live. Don’t miss this incredible opportunity to join me, three other Pinterest educators, and Pinterest’s Content Growth & Community Lead—Emily (or as I like to call her, Pinterest Emily). This is a virtual, live Q&A that will...
2 months ago • 1 min read
Hey Reader, Let me guess. You did the Pinterest keyword research. You even opened Pinterest Trends and found a few keywords that looked promising. But now you're staring at your scheduler like… what do I do with these? You’re not alone.This is one of the biggest bottlenecks I see across clients, students, and even other marketers. They find the keywords. But they have no idea how to turn them into compelling Pin titles or overlay text that gets clicks. If that’s you, I made a video for you....
3 months ago • 1 min read
Hey Reader, Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers. If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why: Visual hierarchy and brand recallPinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content...
3 months ago • 1 min read