Hey Reader, We're hosting a live event in September and we want you to come. You have questions and we have answers. On September 9th we are hosting a live Pinterest Q&A and I would love if it you wanted to come. You can sign up and get a replay if you cannot attend live. Don’t miss this incredible opportunity to join me, three other Pinterest educators, and Pinterest’s Content Growth & Community Lead—Emily (or as I like to call her, Pinterest Emily). This is a virtual, live Q&A that will...
20 days ago • 1 min read
Hey Reader, Let me guess. You did the Pinterest keyword research. You even opened Pinterest Trends and found a few keywords that looked promising. But now you're staring at your scheduler like… what do I do with these? You’re not alone.This is one of the biggest bottlenecks I see across clients, students, and even other marketers. They find the keywords. But they have no idea how to turn them into compelling Pin titles or overlay text that gets clicks. If that’s you, I made a video for you....
about 1 month ago • 1 min read
Hey Reader, Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers. If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why: Visual hierarchy and brand recallPinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content...
about 1 month ago • 1 min read
Hey Reader, I've been a little MIA save for a few emails I have sent inviting you to things I am participating in. To be honest, this move to the Netherlands has really taken a toll on my mental health not to mention my circadian rhythm. So I have been publishing videos and working BTS on client projects but I haven't told you much about what I have been doing mainly because I knew you wouldn't miss me in your inbox. That's just the honest truth... So here I am I know some experts say to not...
about 2 months ago • 1 min read
Hey Reader, Let’s talk about something I see all the time: People say they’re “doing Pinterest.”But what they really mean is this: They post blog graphics with the same title and text overlay every time They skip keyword research because “it looks fine” They pin a few things here and there—no board strategy, no rhythm, just vibes But here’s the thing: That’s not a Pinterest strategy. That’s posting and hoping. Real Pinterest strategy looks different. It includes things like: ✅ SEO for...
3 months ago • 1 min read
Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...
3 months ago • 1 min read
Reader, Here’s the truth no one likes to hear: Even great content won’t perform if your foundation is off. And that’s exactly why so many creators and sellers are frustrated with Pinterest. They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials… But the traffic? The leads? The sales?Still flat. And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken. It’s...
3 months ago • 1 min read
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
4 months ago • 1 min read
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
4 months ago • 1 min read
