Hey Reader, There’s a lot of noise out there about what Pinterest can or can’t do for your business—but here’s what I know: when you show up with the right strategy, the results speak for themselves. That’s exactly what these three Pinterest Managers did. Julia – Digital Julia With 6+ years of experience, Julia specializes in monthly organic Pinterest management. She recently helped a food blogger increase outbound clicks by 115% in just 90 days—all with a content plan tailored to search...
3 days ago • 1 min read
Hey Reader, By now you’ve either: Set up your Pinterest profile from scratch this week (yay!) …or you’re thinking about it and trying to figure out what comes next. Here’s the thing no one really tells you:Setting up your account is only step one. If you want Pinterest to actually work for your business—to drive traffic, leads, and sales on autopilot—then you need a real strategy behind what you Pin and how you show up. That’s exactly what I help you build inside Pin Profit Academy. Inside...
4 days ago • 1 min read
Hey Reader, If you’re starting fresh with a new Pinterest account (or rebuilding one that hasn’t been working), you don’t need to overthink it. There are five core parts of your Pinterest profile that matter most when it comes to strategy—and getting these right sets the stage for long-term growth:1. Display Name This is searchable, which means you want to include your name or brand + one keyword phrase about what you do. Example: Heather | Heather Farris | Organic Pinning & Marketing...
7 days ago • 1 min read
Hey Reader, Imagine this… You started a Pinterest account three years ago when you sold printable planners on Etsy. You had boards like: Yummy in my tummy Cute outfits Kid stuff Christmas 2013 But today? You’re a systems strategist for online coaches, and your offers are ClickUp templates, automations, and done for you setups. Those old boards? They don’t match your current business, content, or keywords. You could rename those boards or archive the old Pins, but what do you do when you want...
7 days ago • 1 min read
Hi Reader, If you’ve ever wondered how to turn your travel blog into an engine for consistent traffic — today’s video is for you. You can definitely get a lot of value from this video even if you're not a travel blogger but I do love an example. In this week’s YouTube video, I’m walking through how I create a Pinterest strategy for a travel blog step by step… breaking down the most You’ll see exactly how I: Build out Pinterest boards for destinations, seasons, and trip styles Choose keywords...
13 days ago • 1 min read
Hello Reader, When it comes to SEO, most bloggers think Google first.That’s fine until they try to apply the same rules on Pinterest. Here’s the truth: the two platforms share search principles, but not data.Tools like Keywords Everywhere (one of my personal Google favorites) pull their numbers from Google’s API — not Pinterest’s. That means the volume, difficulty, and suggestions you see are for Google search behavior, not for Pinterest users. Pinterest has its own ecosystem, its own user...
14 days ago • 2 min read
Hello Reader, If you watched yesterday’s video, you now understand how keyword clustering helps Pinterest recognize what your content is about.But keyword lists alone don’t grow your business — strategy does. Inside Module 1 of The Pinterest Roadmap, we go deeper into what I call the Pinterest SEO Strategy Foundation — this is the foundation that turns random keyword ideas into a plan built around your business. Here’s what we cover inside: ✅ Map a keyword plan that aligns with your audience,...
18 days ago • 1 min read
Hi Reader, Yesterday, I told you there’s a simple Pinterest SEO strategy that helps you organize your keywords so the algorithm actually understands your content. Today, I’m showing you exactly how to do it. This week’s video breaks down my entire keyword organization process — the one that helps my Pins rank for more keyword terms and find a broader audience. You’ll learn:✅ How to find related keywords that reinforce your main topic and help you to rank✅ How I build “keyword families” that...
19 days ago • 1 min read
Hello Reader, Let’s be honest — Pinterest SEO can feel like guesswork sometimes. You do your keyword research, find 50 ideas, and then… freeze.Which ones actually matter?Which ones will help your content show up when your audience searches for it?And which ones are just vanity keywords everyone else is chasing? Here’s the truth: Pinterest doesn’t reward you for using more keywords. It rewards you for using them smarter. And that comes down to how you organize them. Most creators scatter their...
22 days ago • 1 min read