Hello Reader, The non-profits, corporations and heads of state as well as the scientists, academics and cultural influencers are meeting at The World Economic Forum and the Pinterest CEO Bill Ready spoke to a journalist today. In essence here's what he shared: Pinterest's vision is a more positive and user-centric social media model Pinterest is committed to fostering a platform that prioritizes inspiration, creativity, and mental well-being Proactive measures to limit harmful content and...
28 days ago • 1 min read
Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for...
about 1 month ago • 1 min read
Hey Reader, Join us today for a public ask me anything call at 1 pm MST. Click here to add it to your calendar. See you then. Heather
about 1 month ago • 1 min read
Reader, There's nothing like getting a new toy to play with. Collage pins have been out a while but I still consider them new because I am just now foraying into playing with them. This is what Pinterest says about their product: "Collages help you visually express ideas and see how things come together on Pinterest. In addition to saving Pins to boards , you can save just the objects you love as cutouts and put them together to create an interactive collage." The reason I like Collages so...
about 1 month ago • 1 min read
Reader, I'm hosting a free to the public Pinterest Q&A on January 20th at 1 pm mountain standard time. If you'd like to register you can do so here. I host these once per month but I have never invited my entire email list to attend. Got a question about ads? Organic marketing? Creative strategy? Troubleshooting? If you have Pinterest questions now is the time to come and get those answered. Get registered - it's free and I will see you January 20th. -Heather
about 1 month ago • 1 min read
Hello Reader, I made the yearly "what I would tell my friends video" in December and published it last week. If you're looking to make the most out of Pinterest in 2025 it might just be worth a watch. I turned on timestamps so you can skip around to various parts of the video too. What is Pinterest & how does it help business grow? From searching for inspiration, curating and collaborating with others to update their boards, and to purchase products from brands they love - Pinterest is a...
about 1 month ago • 2 min read
Hi Reader, I spent last week in Washington DC for a few days. It was a mini solo birthday trip for myself and I got to visit the White House which I still cannot gather the words for honestly. The decor, the food, the people, the history (that's really what I was excited for) was beyond my wildest dreams. I made a short BTS Instagram Reel & a photo post if you want to see the decor too. It was stunning and I'm so happy to have been able to step foot inside to see it with my own eyes. These...
about 2 months ago • 1 min read
Reader, I have recently been on a little tear talking about things that my clients and students have been asking me. It's always helpful when I share this information with my community and one of my brand values is to share widely. So here we are. This week you're getting a super short newsletter. A few business & personal updates: I'm launching a new program for Pinterest Managers in 2025. I'm working on the curriculum and the launch content currently hoping to get a waitlist open at the end...
3 months ago • 1 min read
Reader, Do you ever have a plan and you completely forget an entire weeks piece of content? I was so planned out and meticulous with my end of year YouTube schedule and then I went and forgot an entire week. Instead I'm rolling with it because I'm on Casino wifi and I'm almost sure the upload speed would be awful. What is happening this week... I'm talking at Author Nation tomorrow. I'm showing authors exactly how to craft their Pinterest presence to show up in 2025 and sell more books. The...
3 months ago • 2 min read