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Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Featured Post

Pinterest Board Best Practices & an Update From Heather

Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...

Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...

Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...

Hey Reader, What if I told you there’s a way to schedule your Pinterest pins automatically—for free—without relying on tools like Tailwind or paying for another scheduler? It’s true. If you’ve got an RSS feed (which you definitely do if you blog or sell products), you can connect it directly to Pinterest and automate your pinning workflow in a few simple steps. In this week’s video, I’m breaking down: How to connect your RSS feed to Pinterest The exact tool I use to make this free automation...

Hello Reader, If you've ever found yourself staring at your Pinterest boards, wondering if they’re helping your business... you’re not alone. A lot of business owners waste time creating boards that don’t bring in the right audience and they don't help their Pins to get indexed properly. That’s why I decided to break it down in this weeks video. ✅ How to know exactly which boards to create ✅ How to use Pinterest keyword research to get more reach ✅ The 3 key questions to ask before making a...

Hey Reader, If you’ve been thinking about using Pinterest for your business—or you’ve set up your profile but aren’t seeing results—this is for you. 📌 I just dropped a brand-new tutorial on YouTube:How to Set Up Your Pinterest Business Account (Step-by-Step) I walk you through the entire process: ✅ Creating your account✅ Optimizing your bio + name with keywords✅ Setting up boards and board covers✅ Adding a banner + pins✅ Claiming your site and socials✅ Advanced tips like board sections +...

Hey Reader, I just got home from attending & speaking at Alt Summit 2025. I'm both filled with excitement for the year ahead and tired. Get a sneak peek of what happened there in the Reel I posted Saturday. The biggest takeaway? Community is everything. I have never felt so welcomed by a total group of strangers in my life. I walked in knowing no one and left knowing dozens of new people. It felt like starting at a new school as a new student. You walk in wondering if you'll have someone to...

Hey Reader, You put so much effort into creating content, but what if your audience isn’t sharing it? That’s the biggest missed opportunity I see when it comes to Pinterest marketing. People assume that if they create great content, it will magically get pinned. But the reality is… if you don’t make it easy for people to share your content, they won’t. 🔹 Did you know? Most Pinterest users discover content through saves—not just fresh pins. That means every time someone shares your content,...

Reader, If you've recently checked your Pinterest analytics and felt a pang of panic—you're not alone. Pinterest metrics ebb and flow, and sometimes, the numbers don’t look great. But before you spiral into worry, let’s break down what really matters. Why Your Pinterest Numbers Might Be DownPinterest is a visual search engine, and like any search platform, its algorithm shifts. Seasonal trends, user behavior changes, and even Pinterest updates can impact your impressions and engagement. If...

Reader, I see it all the time—business owners stacking up subscriptions to every shiny new SaaS tool, thinking it’ll be the thing that moves the needle. But here’s the hard truth: if you’re not making a lot of money yet, you don’t need to be spending a fortune on tools. FOMO is real. Really good marketing makes you feel like you're missing out if you don’t have the latest software, but in reality? You’re probably not. I’ve been a Pinterest marketer for nearly 9 years, and I run a lean...