Hey Reader, If you’ve been thinking about using Pinterest for your business—or you’ve set up your profile but aren’t seeing results—this is for you. 📌 I just dropped a brand-new tutorial on YouTube:How to Set Up Your Pinterest Business Account (Step-by-Step) I walk you through the entire process: ✅ Creating your account✅ Optimizing your bio + name with keywords✅ Setting up boards and board covers✅ Adding a banner + pins✅ Claiming your site and socials✅ Advanced tips like board sections +...
9 days ago • 1 min read
Hey Reader, I just got home from attending & speaking at Alt Summit 2025. I'm both filled with excitement for the year ahead and tired. Get a sneak peek of what happened there in the Reel I posted Saturday. The biggest takeaway? Community is everything. I have never felt so welcomed by a total group of strangers in my life. I walked in knowing no one and left knowing dozens of new people. It felt like starting at a new school as a new student. You walk in wondering if you'll have someone to...
16 days ago • 1 min read
Hey Reader, You put so much effort into creating content, but what if your audience isn’t sharing it? That’s the biggest missed opportunity I see when it comes to Pinterest marketing. People assume that if they create great content, it will magically get pinned. But the reality is… if you don’t make it easy for people to share your content, they won’t. 🔹 Did you know? Most Pinterest users discover content through saves—not just fresh pins. That means every time someone shares your content,...
23 days ago • 1 min read
Reader, If you've recently checked your Pinterest analytics and felt a pang of panic—you're not alone. Pinterest metrics ebb and flow, and sometimes, the numbers don’t look great. But before you spiral into worry, let’s break down what really matters. Why Your Pinterest Numbers Might Be DownPinterest is a visual search engine, and like any search platform, its algorithm shifts. Seasonal trends, user behavior changes, and even Pinterest updates can impact your impressions and engagement. If...
about 1 month ago • 1 min read
Reader, I see it all the time—business owners stacking up subscriptions to every shiny new SaaS tool, thinking it’ll be the thing that moves the needle. But here’s the hard truth: if you’re not making a lot of money yet, you don’t need to be spending a fortune on tools. FOMO is real. Really good marketing makes you feel like you're missing out if you don’t have the latest software, but in reality? You’re probably not. I’ve been a Pinterest marketer for nearly 9 years, and I run a lean...
about 1 month ago • 1 min read
Hey Reader, There's nothing like a whole lot of pressure on my shoulders that I usually kick into high gear and kick absolute 🍑 when it comes to productivity. That's where I am right now and I am running off of adrenaline and life. I just published a new YouTube video on how to make Pins for lead magnets. I didn't email you last week about the Predicts, Editorial Calendar & Trends video so guess what!? I have that too. In this video, I discuss how you can use all 3 tools to get more growth...
about 2 months ago • 1 min read
Hello Reader, The non-profits, corporations and heads of state as well as the scientists, academics and cultural influencers are meeting at The World Economic Forum and the Pinterest CEO Bill Ready spoke to a journalist today. In essence here's what he shared: Pinterest's vision is a more positive and user-centric social media model Pinterest is committed to fostering a platform that prioritizes inspiration, creativity, and mental well-being Proactive measures to limit harmful content and...
2 months ago • 1 min read
Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for...
2 months ago • 1 min read
Hey Reader, Join us today for a public ask me anything call at 1 pm MST. Click here to add it to your calendar. See you then. Heather
2 months ago • 1 min read