Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...
18 days ago • 1 min read
Reader, Here’s the truth no one likes to hear: Even great content won’t perform if your foundation is off. And that’s exactly why so many creators and sellers are frustrated with Pinterest. They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials… But the traffic? The leads? The sales?Still flat. And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken. It’s...
22 days ago • 1 min read
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
about 2 months ago • 1 min read
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
2 months ago • 1 min read
Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...
3 months ago • 1 min read
Hey Reader, What if I told you there’s a way to schedule your Pinterest pins automatically—for free—without relying on tools like Tailwind or paying for another scheduler? It’s true. If you’ve got an RSS feed (which you definitely do if you blog or sell products), you can connect it directly to Pinterest and automate your pinning workflow in a few simple steps. In this week’s video, I’m breaking down: How to connect your RSS feed to Pinterest The exact tool I use to make this free automation...
3 months ago • 1 min read
Hello Reader, If you've ever found yourself staring at your Pinterest boards, wondering if they’re helping your business... you’re not alone. A lot of business owners waste time creating boards that don’t bring in the right audience and they don't help their Pins to get indexed properly. That’s why I decided to break it down in this weeks video. ✅ How to know exactly which boards to create ✅ How to use Pinterest keyword research to get more reach ✅ The 3 key questions to ask before making a...
3 months ago • 1 min read
Hey Reader, If you’ve been thinking about using Pinterest for your business—or you’ve set up your profile but aren’t seeing results—this is for you. 📌 I just dropped a brand-new tutorial on YouTube:How to Set Up Your Pinterest Business Account (Step-by-Step) I walk you through the entire process: ✅ Creating your account✅ Optimizing your bio + name with keywords✅ Setting up boards and board covers✅ Adding a banner + pins✅ Claiming your site and socials✅ Advanced tips like board sections +...
4 months ago • 1 min read
Hey Reader, I just got home from attending & speaking at Alt Summit 2025. I'm both filled with excitement for the year ahead and tired. Get a sneak peek of what happened there in the Reel I posted Saturday. The biggest takeaway? Community is everything. I have never felt so welcomed by a total group of strangers in my life. I walked in knowing no one and left knowing dozens of new people. It felt like starting at a new school as a new student. You walk in wondering if you'll have someone to...
4 months ago • 1 min read
