profile

Heather Farris & Co

What people think Pinterest strategy is…

Published 3 days ago • 1 min read

Hey Reader,

Let’s talk about something I see all the time:

People say they’re “doing Pinterest.”
​
But what they really mean is this:

  • They post blog graphics with the same title and text overlay every time
  • They skip keyword research because “it looks fine”
  • They pin a few things here and there—no board strategy, no rhythm, just vibes

​
But here’s the thing:

That’s not a Pinterest strategy. That’s posting and hoping.

Real Pinterest strategy looks different.

It includes things like:
✅ SEO for Pinterest (yes, it matters)
✅ A creative strategy for Pins—not just branding, but conversion
✅ Boards built with purpose: tied to your offers, search intent, and user journey
✅ A consistent pinning rhythm—no more all-at-once bursts followed by weeks of silence

I had a student named Leslie who was stuck in that first category—she was pinning when she remembered to, and nothing was really landing. No keyword plan. No structure. No results.

Once she joined my program, everything changed.

Leslie went from haphazard pinning to:
➡️ Growing impressions
➡️ Steady clicks to her website
➡️ And 5–10 new email signups per week (sometimes more)

The difference?
​
She finally had a system—and a strategy.

You don’t need more templates. You need direction.
​
Inside my program, we build real Pinterest strategy like this every day—one step at a time.

Talk soon,
Heather
​
P.S. I'm in Paris this week and it's giving me so much to think about when it comes to beautifully designed marketing and graphics. If you're feeling stuck get out of your normal and get inspired.

Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co

Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...

6 days ago • 1 min read

Reader, Here’s the truth no one likes to hear: Even great content won’t perform if your foundation is off. And that’s exactly why so many creators and sellers are frustrated with Pinterest. They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials… But the traffic? The leads? The sales?Still flat. And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken. It’s...

10 days ago • 1 min read

Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...

about 1 month ago • 1 min read