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Heather Farris & Co

What people think Pinterest strategy is…

Published 2 months ago • 1 min read

Hey Reader,

Let’s talk about something I see all the time:

People say they’re “doing Pinterest.”
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But what they really mean is this:

  • They post blog graphics with the same title and text overlay every time
  • They skip keyword research because “it looks fine”
  • They pin a few things here and there—no board strategy, no rhythm, just vibes

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But here’s the thing:

That’s not a Pinterest strategy. That’s posting and hoping.

Real Pinterest strategy looks different.

It includes things like:
✅ SEO for Pinterest (yes, it matters)
✅ A creative strategy for Pins—not just branding, but conversion
✅ Boards built with purpose: tied to your offers, search intent, and user journey
✅ A consistent pinning rhythm—no more all-at-once bursts followed by weeks of silence

I had a student named Leslie who was stuck in that first category—she was pinning when she remembered to, and nothing was really landing. No keyword plan. No structure. No results.

Once she joined my program, everything changed.

Leslie went from haphazard pinning to:
➡️ Growing impressions
➡️ Steady clicks to her website
➡️ And 5–10 new email signups per week (sometimes more)

The difference?
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She finally had a system—and a strategy.

You don’t need more templates. You need direction.
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Inside my program, we build real Pinterest strategy like this every day—one step at a time.

Talk soon,
Heather
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P.S. I'm in Paris this week and it's giving me so much to think about when it comes to beautifully designed marketing and graphics. If you're feeling stuck get out of your normal and get inspired.

Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co

Hey Reader, We're hosting a live event in September and we want you to come. You have questions and we have answers. On September 9th we are hosting a live Pinterest Q&A and I would love if it you wanted to come. You can sign up and get a replay if you cannot attend live. Don’t miss this incredible opportunity to join me, three other Pinterest educators, and Pinterest’s Content Growth & Community Lead—Emily (or as I like to call her, Pinterest Emily). This is a virtual, live Q&A that will...

1 day ago • 1 min read

Hey Reader, Let me guess. You did the Pinterest keyword research. You even opened Pinterest Trends and found a few keywords that looked promising. But now you're staring at your scheduler like… what do I do with these? You’re not alone.This is one of the biggest bottlenecks I see across clients, students, and even other marketers. They find the keywords. But they have no idea how to turn them into compelling Pin titles or overlay text that gets clicks. If that’s you, I made a video for you....

19 days ago • 1 min read

Hey Reader, Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers. If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why: Visual hierarchy and brand recallPinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content...

25 days ago • 1 min read