What if your Pinterest foundation is cracked?


Reader,

Here’s the truth no one likes to hear:

Even great content won’t perform if your foundation is off.

And that’s exactly why so many creators and sellers are frustrated with Pinterest.

They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials…

But the traffic? The leads? The sales?

Still flat.

And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken.

It’s your foundation.

Let me guess if any of this sounds familiar:

  • Your boards are a bit of a mess, or built without search intent in mind
  • You’re relying too much on what your competitors are doing instead of standing out in the sea of sameness
  • You’ve got posts still linking to Instagram (yikes), or worse—no links at all
  • You keep hearing half-baked advice like “don’t use links so it’ll reset your algorithm” (what does that even mean?)
  • You’re only sending traffic to your blog—not your lead magnets, products, or best-converting content

Here’s the problem with all of that:

Pinterest is a search engine.
And like any search engine, structure matters. Your keywords, your boards, your profile—it all plays a role in how well your content gets discovered.

If the structure is shaky, even your best Pins will struggle to take off.

That’s why inside Pin Profit Academy, we don’t just teach you what to pin—we help you build a rock-solid Pinterest foundation that fuels long-term traffic and sales.

You’ll get:

✅ Coaching on your setup and SEO
✅ Weekly live support + strategy deep dives
✅ Content that’s updated as the platform evolves
✅ And a community that can help you to get you unstuck (no Reddit theories here)

Want a bonus?

If you join with the annual plan, I’ll throw in a 60-minute 1:1 strategy call with me—worth $197. You can use it to get personalized eyes on your Pinterest account, content, or offers. You choose when to cash it in.

Your Pins deserve better than guesswork.

Let’s get your foundation in order and start driving the results you actually want.

👉 Join Pin Profit Academy now

See you inside,

Heather

P.S. I'm in Switzerland right now but when I get back to The Hague I'm planning something really fun for the membership. Stay tuned.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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