A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
What if your Pinterest foundation is cracked?
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Reader, Here’s the truth no one likes to hear: Even great content won’t perform if your foundation is off. And that’s exactly why so many creators and sellers are frustrated with Pinterest. They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials… But the traffic? The leads? The sales? And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken. It’s your foundation. Let me guess if any of this sounds familiar:
Here’s the problem with all of that:
Pinterest is a search engine. And like any search engine, structure matters. Your keywords, your boards, your profile—it all plays a role in how well your content gets discovered. If the structure is shaky, even your best Pins will struggle to take off. That’s why inside Pin Profit Academy, we don’t just teach you what to pin—we help you build a rock-solid Pinterest foundation that fuels long-term traffic and sales. You’ll get: ✅ Coaching on your setup and SEO Want a bonus? Your Pins deserve better than guesswork. 👉 Join Pin Profit Academy now See you inside, P.S. I'm in Switzerland right now but when I get back to The Hague I'm planning something really fun for the membership. Stay tuned. |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, Let’s talk about something I see all the time: People say they’re “doing Pinterest.”But what they really mean is this: They post blog graphics with the same title and text overlay every time They skip keyword research because “it looks fine” They pin a few things here and there—no board strategy, no rhythm, just vibes But here’s the thing: That’s not a Pinterest strategy. That’s posting and hoping. Real Pinterest strategy looks different. It includes things like: ✅ SEO for...
Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...