A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
BTS of my favorite tool right now & Alt Summit
|
Hey Reader, I just got home from attending & speaking at Alt Summit 2025. I'm both filled with excitement for the year ahead and tired. Get a sneak peek of what happened there in the Reel I posted Saturday. The biggest takeaway? Community is everything. I have never felt so welcomed by a total group of strangers in my life. I walked in knowing no one and left knowing dozens of new people. It felt like starting at a new school as a new student. You walk in wondering if you'll have someone to sit with at lunch and by the end of the day you've got new friends to tell mom about. I met people I have followed for years (Gabrielle Blair, the owner of the conference, Keenya Kelly to name two.) With a community of people supporting you in your education and growth, whether financially or otherwise, you will go far.
I can't wait to go back and I can't wait to host my own event after seeing just how powerful this is for people. Now to today's messaging. I posted a new YouTube video - a behind the scenes of my current favorite toy - The Pin Bot. I show you how you can use it and get a lot out of it for your Pinterest strategy. Check it out and grab your copy if you are so inclined. Happy Pinning, Heather |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...