Before you pin again—watch this.


Reader,

In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked.

Here’s what that actually looks like:

  • Boards that aren't optimized for search
  • Links that send people back to your Instagram
  • No links at all (because someone on Reddit said it would "reset your algorithm")
  • Sending traffic only to your blog and neglecting your paid offers or lead magnets
  • Copying what your competitors are doing and blending into the “sea of sameness”

But here’s the root of all of that:

The foundation of your Pinterest success starts with keywords.
Without the right keywords, everything else gets built on shaky ground.

That’s why I created a free Pinterest Keyword Workshop—so you can fix this one piece and finally start seeing real results from the platform.

Inside, I’ll show you:

  • How to actually find keywords people are searching for
  • How to choose the right ones for your offers and content
  • And how to use them across your profile, boards, and pins so your content gets discovered

No guesswork. No fluff. Just strategy that works.

👉 Click here to watch the Keyword Workshop now

Start here. Then everything else will start to click into place.

See you inside,
Heather

P.S. If Pinterest hasn’t been working the way you hoped, chances are it’s not the algorithm—it’s the foundation. Let’s fix that together.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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