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Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Featured Post

You Asked & We Answered (Ask Me Anything Replay)

Hi Reader, We hosted our AMA today and I have a replay for you. We are going to host a second on the channel in the coming weeks because we got so many great questions. Thanks for allowing us to answer your questions! Cheers, Heather Po Box 31963, Tucson, AZ 85751Unsubscribe · Preferences

Hey Reader, If you’re only making one product Pin per offer, this might explain a lot. Most people design a beautiful Pin, publish it, and move on. Then they wonder why traffic is inconsistent or why saves don’t turn into clicks. Here’s the problem. Not every product Pin is meant to do the same job. Some Pins are meant to clarify.Some are meant to inspire.Some are meant to help people decide. In my newest YouTube video, I’m breaking down the three types of product Pins you should be making if...

Hey Reader, If you’ve ever looked at your Pinterest analytics and thought: “This Pin has huge impressions but no clicks,” or “This one has tons of saves but isn’t driving traffic,” your first instinct is probably to fix the Pin. New design. New copy. New keywords. And sometimes, yes — that is the issue. Sometimes it's lack of context in the text overlay or lack of design that catches the eye. But very often, the problem isn’t the Pin at all. It’s that you’re expecting every Pin to do the same...

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Hi Reader, Quick heads up: Pinterest Trends looks very different now. The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance. So I recorded a full tutorial walking through: what’s actually new (and what isn’t), how the Trends Overview works now, how to read trends by outbound clicks, saves, and engagement, where to find related queries, products, and audience data, and how Search Trends still fits into your workflow. One...

Hey Reader, January always comes with this weird mix of pressure and possibility. Everyone is telling you to “start fresh,” “go all in,” or “fix everything you didn’t do last year.” And honestly, most of that just creates noise. So instead of doing that, I sat down and asked myself a much simpler question: If a friend came to me today and said, “I want to use Pinterest in 2026, but I don’t want to overcomplicate it,” what would I actually tell them? Not what I’d teach in a workshop.Not what...

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Hey Reader, Pinterest just dropped their 2026 trend predictions — and I’ve got thoughts. I broke it all down for you in this week’s video:Pinterest Predicts 2026: What You Need to Know If you create content, sell products, or run a business… this is your roadmap to what is coming to the platform in 2026. Over 88% of their predictions come true so I would pay attention to this. More strategy coming soon. I don't know about you but I'm as burnt as that turkey Cousin Catherine brought to...

Hello Reader, You’ve probably heard that Pinterest can drive traffic, grow your list, and sell your products on autopilot. And maybe you’ve tried.You’ve pinned some content. Maybe even followed a few tutorials. But you’re still stuck in that weird in-between: Pinterest should be working… but it’s not. Here’s why:Pinterest isn’t just a place to “post and hope.” It’s a search engine.And search engines need strategy, structure, and consistency to work. You don’t need to figure that out on your...

Hey Reader, Let’s get right to it: I’ve never discounted Pin Profit Academy before. But this week—for the first time ever—you can get 20% off your first subscription. You asked for it. I’m saying yes. Whether you want to test it out for a month or go all in for the year, this sale applies across all tiers. Here’s how it works: Choose the tier that fits your goals →Get 20% off your first round →Keep everything inside the membership (trainings, templates, Q&As, strategy sessions) →Renew at...

Hey Reader, There’s a lot of noise out there about what Pinterest can or can’t do for your business—but here’s what I know: when you show up with the right strategy, the results speak for themselves. That’s exactly what these three Pinterest Managers did. Julia – Digital Julia With 6+ years of experience, Julia specializes in monthly organic Pinterest management. She recently helped a food blogger increase outbound clicks by 115% in just 90 days—all with a content plan tailored to search...

Hey Reader, By now you’ve either: Set up your Pinterest profile from scratch this week (yay!) …or you’re thinking about it and trying to figure out what comes next. Here’s the thing no one really tells you:Setting up your account is only step one. If you want Pinterest to actually work for your business—to drive traffic, leads, and sales on autopilot—then you need a real strategy behind what you Pin and how you show up. That’s exactly what I help you build inside Pin Profit Academy. Inside...