Hello Reader,

So you created a Pinterest business account.

And now you’re staring at an empty profile wondering what exactly you’re supposed to do with it.

This is usually the point where people start doing a bunch of random Pinterest tasks.

Creating 30 boards.

Following people.

Making Pins because someone told them they should post every day.

Trying to figure out how many Pins they’re “supposed” to publish.

Before you do any of that, I want you to figure out one thing:

What is Pinterest supposed to do for your business?

Pinterest isn’t the destination.

It’s the vehicle that moves someone from a Pin into the rest of your marketing ecosystem.

That could look like:

Pinterest → blog post → email list → product

Pinterest → podcast → email list

Pinterest → YouTube video → offer

Pinterest → product page

The path depends on your business.

Once you understand that, it becomes much easier to figure out which keywords, boards and Pins you actually need.

In my newest YouTube video, I walk through exactly how I would build a Pinterest account from zero today, including:

• what to finish on your profile first
• how to choose your first 5–10 topics
• how those topics become boards
• how to decide which existing content you should create Pins for first
• why one URL can become several completely different Pins
• what I would ignore completely as a beginner
• and a simple 30-day Pinterest setup plan

And one important thing I talk about near the end:

I would not obsess over your analytics during your first 90 days.

Pinterest needs time to understand your topics, index your content and gather enough information for the data to actually tell you something useful.

If you’re starting a Pinterest account, restarting one, or you’ve been randomly doing Pinterest tasks without much of a plan, start here.

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​Watch the video​
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Happy Pinning, Heather

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600 1st Ave, Ste 330 PMB, Seattle, WA 98104
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