Hello Reader, Be honest: you’ve judged a Pin in half a second before. You’re scrolling, you see a design, and your brain immediately decides one of three things: “Wait, I need this.” “Cute, but no.” “What am I even looking at?” And that tiny little split-second decision is exactly why Pin design matters. Not because your Pins need to be the most beautiful thing anyone has ever seen on the internet. They don’t. But they do need to do their job quickly. A good Pin should help someone...

Hi Reader, One of the biggest mistakes I see people make when they try to use Pinterest for their Substack is this: They treat the article title like it has to become the Pin title. And sometimes that works. But a lot of the time? It doesn’t. Because Substack titles are often written for people who already know you. They can be more personal, clever, reflective, editorial, or opinion-based. Pinterest titles need to work a little differently. They need to make sense to someone who has no...

Hi Reader, I think one of the biggest reasons affiliate Pins underperform on Pinterest is because they feel like ads too fast. And people can feel that immediately. They can feel when a Pin was made to push a product instead of helping them find something useful, inspiring, or relevant to what they’re already looking for. That’s usually where things go wrong. A lot of affiliate Pins lead with: the product name the product image the fact that it’s linked But not the actual reason someone would...