Hi Reader, You probably have a lot more content you could be promoting on Pinterest than you realize. Blog posts you published months ago. YouTube videos you've already filmed. Products, services, and resources sitting on your website. And yet, when it's time to plan your next month of Pinterest content, you might find yourself staring at a blank calendar wondering what to create. I see this happen all the time. You start thinking you need another blog post, more Pin designs, or a completely...

Hello Reader, So you created a Pinterest business account. And now you’re staring at an empty profile wondering what exactly you’re supposed to do with it. This is usually the point where people start doing a bunch of random Pinterest tasks. Creating 30 boards. Following people. Making Pins because someone told them they should post every day. Trying to figure out how many Pins they’re “supposed” to publish. Before you do any of that, I want you to figure out one thing: What is Pinterest...

Hi Reader, I’ve been thinking a lot lately about how much pressure there is to show up everywhere. Instagram. YouTube. Pinterest. LinkedIn. Email. Blogging. But being on more platforms doesn’t automatically mean better marketing. What matters is choosing the places that actually make sense for your business, your audience, and the way you want to create content. That’s what I talked about in today’s YouTube video: How to Choose Which Content Platforms Are Worth Your Time. Watch the video here...