Hi Reader,

I think one of the biggest reasons affiliate Pins underperform on Pinterest is because they feel like ads too fast.

And people can feel that immediately.

They can feel when a Pin was made to push a product instead of helping them find something useful, inspiring, or relevant to what they’re already looking for.

That’s usually where things go wrong.

A lot of affiliate Pins lead with:

• the product name
• the product image
• the fact that it’s linked

But not the actual reason someone would care.

And that matters because Pinterest users usually are not there looking for random products.

They’re looking for:

• ideas
• solutions
• inspiration
• upgrades
• better ways to do something
• products that fit their life, work, or goals

So when your Pin skips all of that and jumps straight to “here’s a product,” it can feel flat. Or pushy. Or just... easy to ignore.

That doesn’t mean affiliate Pins don’t work.

It means the Pin has to do a better job of meeting someone where they already are.

For example:

“Shure Podcast Mic Setup” is fine.

But “Upgrade Your Audio Without Guessing” gives someone a reason to care.

“Feisol Tripod for Filming” is searchable.

But “Make Filming Feel Less Frustrating” speaks to an actual pain point.

See the difference?

One names the thing.

The other connects to the person.

That’s the shift.

The goal is not to hide the fact that it’s a product.

The goal is to make the Pin feel like Pinterest content first.

• Like an idea.
• A solution.
• An upgrade.
• Something worth clicking because it fits something they already want.

If your Pin feels like an ad first, people will probably treat it like one.

If it feels useful, relevant, or interesting first, you’ve got a much better shot.

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And that’s exactly what I break down in this video.
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​Watch it here, then reply and tell me which kind of affiliate Pin you want help with most. I’m curious what you’re working on.

Make smarter pins, Heather

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Po Box 31963, Tucson, AZ 85751
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