A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
When to Pin Other People's Pins
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Hey Reader, I get this question so often and I'm honestly surprised I hadn't answered it yet. So I made an entire YouTube video about the scenarios around when you should or could pin other people's pins and be fine. Spoiler: Pinning other people's pins might increase your reach but it won't increase your site traffic. In Other News:I'm hosting the co-founder of Tailwind on my YouTube channel with my co-host Jana O on November 6th. We would love for you to come and listen, watch and ask questions. If you have questions you want asked but you can't make it please hit reply and let me know! Here's the link to the scheduled live. That's it for today! Chat soon, Heather
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Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers. If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why: Visual hierarchy and brand recallPinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content...
Hey Reader, I've been a little MIA save for a few emails I have sent inviting you to things I am participating in. To be honest, this move to the Netherlands has really taken a toll on my mental health not to mention my circadian rhythm. So I have been publishing videos and working BTS on client projects but I haven't told you much about what I have been doing mainly because I knew you wouldn't miss me in your inbox. That's just the honest truth... So here I am I know some experts say to not...
Hey Reader, Let’s talk about something I see all the time: People say they’re “doing Pinterest.”But what they really mean is this: They post blog graphics with the same title and text overlay every time They skip keyword research because “it looks fine” They pin a few things here and there—no board strategy, no rhythm, just vibes But here’s the thing: That’s not a Pinterest strategy. That’s posting and hoping. Real Pinterest strategy looks different. It includes things like: ✅ SEO for...