Pinterest board covers: Do you still need them in 2025?


Hey Reader,

Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers.

If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why:

Visual hierarchy and brand recall

Pinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content at a glance—and know they’re in the right place.

Strategic branding = strategic positioning

You’ve got 3 seconds to make an impression. A consistent, cohesive brand look across your boards makes your profile feel more polished and trustworthy—which can influence whether someone sticks around, follows you, or clicks on your links.

They support your board strategy, not replace it

Let’s be clear: board covers don’t make up for bad board strategy. But if you already have optimized titles, keywords, and Pins, a clean board cover setup is the cherry on top.

👉 I break it all down in my new blog post + video tutorial:
How to Create Pinterest Board Covers That Match Your Brand

You’ll learn:

  • Why board covers are still relevant
  • What kind of visual structure works best
  • My exact method for designing covers in Canva


Whether you're revamping your Pinterest profile or setting one up for the first time, this is a quick win that can help elevate how your brand shows up.

Talk soon,
Heather

P.S. If you’re inside Pin Profit Academy, this is a great time to check your current boards and see if they align with your updated strategy. If not, use this tutorial to refresh them!

P.P.S. I have templates you can purchase if you don't want to start from scratch. Grab your copy & get started.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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