A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Pinterest Resource Roundup
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Hey Reader, I've been a little MIA save for a few emails I have sent inviting you to things I am participating in. To be honest, this move to the Netherlands has really taken a toll on my mental health not to mention my circadian rhythm. So I have been publishing videos and working BTS on client projects but I haven't told you much about what I have been doing mainly because I knew you wouldn't miss me in your inbox. That's just the honest truth... So here I am I know some experts say to not acknowledge when you all but ghost your audience but in my case I like to at least give the elephant in the room space to open up. If this is your first newsletter from me I'm sorry but I do have a tendency to tuck and run from time to time. I have a belief that when you're struggling mentally, emotionally, physically, etc. you should shed things that are heavy. Thinking about what emails to send to you have always, always been a struggle for me. Here's what I have been working on lately. Whether you're a blogger, digital product creator, or TPT seller—Pinterest still works. Even the spammers know it works. But only if your strategy matches how the platform works now (not how it worked in 2018). 📹 Pinterest Catalogs for Merchants 📹 Pinterest & AI Slop - What We Can Do About It 📹 How Teachers Can Use Pinterest to Grow Their Business in 2025 📹 A Super Simple Pinterest Strategy for Bloggers 📹 My Favorite Feature on Pinterest Right Now & It's Free If you're ready to move from DIY to strategic support, here’s how I can help: ✅ The One Thing Summit Grab your ticket and watch my workshop on getting your workflow on Pinterest under control so you can publish more strategically. (This is my affiliate link) Join here. ✅ Pin Profit Academy ✅ Pinterest Templates for Canva Grab our templates and get started creating Pins that are designed for conversion. Shop here. ✅ Free Resource Library Inside are a bunch of my best free resources for Pinterest and beyond. I regularly update it. Join for free. That's really it for now. This is the most minimum viable way I can show up right now. Chat soon, Heather |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, Let’s have an honest chat about something that gets way less attention than it should—Pinterest board covers. If you're thinking, “Do board covers even matter anymore?” you’re not alone. The answer? Not in the way they used to—but yes, they still matter. Here’s why: Visual hierarchy and brand recallPinterest is a visual search engine. That means every element of your profile is working to either build trust or lose it. Custom board covers help your audience understand your content...
Hey Reader, Let’s talk about something I see all the time: People say they’re “doing Pinterest.”But what they really mean is this: They post blog graphics with the same title and text overlay every time They skip keyword research because “it looks fine” They pin a few things here and there—no board strategy, no rhythm, just vibes But here’s the thing: That’s not a Pinterest strategy. That’s posting and hoping. Real Pinterest strategy looks different. It includes things like: ✅ SEO for...
Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...