Hi Reader,

This week, we talked a lot about AI — how Pinterest is changing, how creators can adapt, and how tools like The Pin Bot can make marketing simpler.

But I want to end the week with a reminder:
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AI can make you faster.

AI can help you to get inspired.​
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But it will never make you you.

The best performing Pins on Pinterest aren’t perfect. Most of the time they're the ugly duds you thought wouldn't do well anyways.
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They’re personal. They make people feel something... curiosity, nostalgia, inspiration. They solve problems.

AI can help us get more of those ideas out into the world. It can brainstorm, organize, and analyze.
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But it can’t decide what story needs to be told next. That’s still your job.

When I use AI, I think of it as a support team member — the one who lays the groundwork so I can focus on creativity, connection, and ultimately what I love to do the most, teaching.
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That’s why I built The Pin Bot in the first place. Not to replace creators, but to protect their energy so they can keep doing the work only humans can do.

So if you’ve felt a little overwhelmed watching AI flood every platform, I get it.
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But here’s the truth: the creators who will thrive in this new era aren’t the ones who automate everything. Not everything needs to be automated.

And to be honest I don't use AI for it's training on the internet. I use it to power up what I'm already working on. Too many people rely on AI to do the job for them and I feel that is where you really lose the human aspect.

Those creators who thrive? They're the ones who use technology to amplify what makes them human.

Keep your curiosity.
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Keep your voice.
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Keep your empathy.

AI can’t touch that.

Have a good weekend trick or treating if that is your thing.

Be safe,
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Heather

Next week, I’m sharing a completely different kind of strategy — one that brings structure back to your Pinterest SEO (no third party tools). You’ll learn how to use keyword clusters in your SEO strategy. Stay tuned.