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Heather Farris & Co

Stop guessing Pinterest keywords — try this instead

Published about 16 hours ago • 1 min read

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Hello Reader,

Let’s be honest — Pinterest SEO can feel like guesswork sometimes.

You do your keyword research, find 50 ideas, and then… freeze.
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Which ones actually matter?
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Which ones will help your content show up when your audience searches for it?
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And which ones are just vanity keywords everyone else is chasing?

Here’s the truth: Pinterest doesn’t reward you for using more keywords. It rewards you for using them smarter.

And that comes down to how you organize them.

Most creators scatter their keywords everywhere — titles, boards, descriptions — without a clear pattern or connection.
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But the algorithm doesn’t just read words. It looks for context.

If your keywords don’t connect, Pinterest can’t understand what your account is about.

This week, I’m sharing a simple SEO technique that fixes that problem and it helps you group your keywords so Pinterest sees your content as one complete topic, not fifty random ideas.

It’s what I use (and teach inside The Pinterest Roadmap) to make my Pins rank faster and stay relevant longer.

I’ll walk you through the process in tomorrow’s YouTube video — and show you how to use AI to make it even easier.

Stay tuned. This one’s going to help those who struggle with choosing keywords for their Pins.

Watch for tomorrow’s email. I’m releasing a video to the full explainer so you can start organizing your Pinterest keywords like a pro.

Cheers,

Heather

Po Box 31963, Tucson, AZ 85751
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Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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