A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Is TikTok Getting Banned?
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Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for every business owner in 2025 is to diversify. You cannot rely on a single income source, a single traffic source or a single other person to prop you up. My Number ONE Tip: Get a domain name to match your TikTok handle so people can find you when they search for you. Chances are good that not every TikTok user is on the other platforms. I personally don't use YouTube the same way I use Instagram or Google. They all have their purposes and I guarantee you your audience are the same way. I hope it's here to stay but honestly I don't trust this government on this decision or many others. I hope you give it a watch and implement a few things I mentioned. Chat soon, Heather PS Did you miss yesterdays live Q&A call? Watch the replay. |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, Let’s talk about something I see all the time: People say they’re “doing Pinterest.”But what they really mean is this: They post blog graphics with the same title and text overlay every time They skip keyword research because “it looks fine” They pin a few things here and there—no board strategy, no rhythm, just vibes But here’s the thing: That’s not a Pinterest strategy. That’s posting and hoping. Real Pinterest strategy looks different. It includes things like: ✅ SEO for...
Reader, In my last email, I mentioned that even great content won’t perform if your Pinterest foundation is cracked. Here’s what that actually looks like: Boards that aren't optimized for search Links that send people back to your Instagram No links at all (because someone on Reddit said it would "reset your algorithm") Sending traffic only to your blog and neglecting your paid offers or lead magnets Copying what your competitors are doing and blending into the “sea of sameness” But here’s...
Reader, Here’s the truth no one likes to hear: Even great content won’t perform if your foundation is off. And that’s exactly why so many creators and sellers are frustrated with Pinterest. They’re pinning consistently. Their graphics look amazing (because they copied what everyone else is doing). They’ve even watched a dozen Pinterest tutorials… But the traffic? The leads? The sales?Still flat. And here’s the kicker—a lot of the time, it’s not necessarily your strategy that’s broken. It’s...