A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Is TikTok Getting Banned?
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Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for every business owner in 2025 is to diversify. You cannot rely on a single income source, a single traffic source or a single other person to prop you up. My Number ONE Tip: Get a domain name to match your TikTok handle so people can find you when they search for you. Chances are good that not every TikTok user is on the other platforms. I personally don't use YouTube the same way I use Instagram or Google. They all have their purposes and I guarantee you your audience are the same way. I hope it's here to stay but honestly I don't trust this government on this decision or many others. I hope you give it a watch and implement a few things I mentioned. Chat soon, Heather PS Did you miss yesterdays live Q&A call? Watch the replay. |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, If you’ve ever looked at your Pinterest analytics and thought: “This Pin has huge impressions but no clicks,” or “This one has tons of saves but isn’t driving traffic,” your first instinct is probably to fix the Pin. New design. New copy. New keywords. And sometimes, yes — that is the issue. Sometimes it's lack of context in the text overlay or lack of design that catches the eye. But very often, the problem isn’t the Pin at all. It’s that you’re expecting every Pin to do the same...
Hi Reader, Quick heads up: Pinterest Trends looks very different now. The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance. So I recorded a full tutorial walking through: what’s actually new (and what isn’t), how the Trends Overview works now, how to read trends by outbound clicks, saves, and engagement, where to find related queries, products, and audience data, and how Search Trends still fits into your workflow. One...
Hey Reader, January always comes with this weird mix of pressure and possibility. Everyone is telling you to “start fresh,” “go all in,” or “fix everything you didn’t do last year.” And honestly, most of that just creates noise. So instead of doing that, I sat down and asked myself a much simpler question: If a friend came to me today and said, “I want to use Pinterest in 2026, but I don’t want to overcomplicate it,” what would I actually tell them? Not what I’d teach in a workshop.Not what...