A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Is TikTok Getting Banned?
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Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for every business owner in 2025 is to diversify. You cannot rely on a single income source, a single traffic source or a single other person to prop you up. My Number ONE Tip: Get a domain name to match your TikTok handle so people can find you when they search for you. Chances are good that not every TikTok user is on the other platforms. I personally don't use YouTube the same way I use Instagram or Google. They all have their purposes and I guarantee you your audience are the same way. I hope it's here to stay but honestly I don't trust this government on this decision or many others. I hope you give it a watch and implement a few things I mentioned. Chat soon, Heather PS Did you miss yesterdays live Q&A call? Watch the replay. |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hello Reader, If you watched yesterday’s video, you now understand how keyword clustering helps Pinterest recognize what your content is about.But keyword lists alone don’t grow your business — strategy does. Inside Module 1 of The Pinterest Roadmap, we go deeper into what I call the Pinterest SEO Strategy Foundation — this is the foundation that turns random keyword ideas into a plan built around your business. Here’s what we cover inside: ✅ Map a keyword plan that aligns with your audience,...
Hi Reader, Yesterday, I told you there’s a simple Pinterest SEO strategy that helps you organize your keywords so the algorithm actually understands your content. Today, I’m showing you exactly how to do it. This week’s video breaks down my entire keyword organization process — the one that helps my Pins rank for more keyword terms and find a broader audience. You’ll learn:✅ How to find related keywords that reinforce your main topic and help you to rank✅ How I build “keyword families” that...
Hello Reader, Let’s be honest — Pinterest SEO can feel like guesswork sometimes. You do your keyword research, find 50 ideas, and then… freeze.Which ones actually matter?Which ones will help your content show up when your audience searches for it?And which ones are just vanity keywords everyone else is chasing? Here’s the truth: Pinterest doesn’t reward you for using more keywords. It rewards you for using them smarter. And that comes down to how you organize them. Most creators scatter their...