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Heather Farris & Co

Stop collecting keywords — start building a strategy

Published about 2 months ago • 1 min read

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Hello Reader,

If you watched yesterday’s video, you now understand how keyword clustering helps Pinterest recognize what your content is about.
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But keyword lists alone don’t grow your business — strategy does.

Inside Module 1 of The Pinterest Roadmap, we go deeper into what I call the Pinterest SEO Strategy Foundation — this is the foundation that turns random keyword ideas into a plan built around your business.

Here’s what we cover inside:

✅ Map a keyword plan that aligns with your audience, goals, and offers.​
We don’t just pick keywords; we map them to why they matter — who you’re trying to reach, what you’re selling, and the results you want Pinterest to drive.

✅ Create a visual keyword map.​
Using a simple spreadsheet (my favorite free Pinterest-friendly tools), you’ll see exactly where each keyword lives in your content plan — no overwhelm, no guesswork.

✅ Blend evergreen + trending keywords strategically.​
We chase trends when they’re low-to-growing, but your evergreen plan keeps traffic steady year-round. You’ll learn how to balance both without starting from zero every season.

✅ Learn the difference between strategy and tactics.​
Strategy = your big-picture plan.
Tactics = the tools and actions to carry it out.
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I show you how to use Pinterest’s own free tools to do both.

When you finish Module 1, you’ll have a clear keyword plan — one that’s built for your business, not borrowed from someone else’s account.

That’s the missing link most creators skip.
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They jump into content without a keyword foundation that actually supports their offers, audience, or long-term goals.

👉 Join Pin Profit Academy and start building your SEO system today with The Pinterest Roadmap.
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Because when your keyword plan matches your business goals, Pinterest finally knows who to show your content to.

See you inside,

Heather

P.S. Module 1 alone gives you the clarity most people never get from endless keyword lists.

It’s the difference between posting randomly and posting strategically.​
​Join Pin Profit Academy & take The Pinterest Roadmap →

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Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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