Stop collecting keywords — start building a strategy


Hello Reader,

If you watched yesterday’s video, you now understand how keyword clustering helps Pinterest recognize what your content is about.

But keyword lists alone don’t grow your business — strategy does.

Inside Module 1 of The Pinterest Roadmap, we go deeper into what I call the Pinterest SEO Strategy Foundation — this is the foundation that turns random keyword ideas into a plan built around your business.

Here’s what we cover inside:

Map a keyword plan that aligns with your audience, goals, and offers.
We don’t just pick keywords; we map them to why they matter — who you’re trying to reach, what you’re selling, and the results you want Pinterest to drive.

Create a visual keyword map.
Using a simple spreadsheet (my favorite free Pinterest-friendly tools), you’ll see exactly where each keyword lives in your content plan — no overwhelm, no guesswork.

Blend evergreen + trending keywords strategically.
We chase trends when they’re low-to-growing, but your evergreen plan keeps traffic steady year-round. You’ll learn how to balance both without starting from zero every season.

Learn the difference between strategy and tactics.
Strategy = your big-picture plan.
Tactics = the tools and actions to carry it out.

I show you how to use Pinterest’s own free tools to do both.

When you finish Module 1, you’ll have a clear keyword plan — one that’s built for your business, not borrowed from someone else’s account.

That’s the missing link most creators skip.

They jump into content without a keyword foundation that actually supports their offers, audience, or long-term goals.

👉 Join Pin Profit Academy and start building your SEO system today with The Pinterest Roadmap.

Because when your keyword plan matches your business goals, Pinterest finally knows who to show your content to.

See you inside,

Heather



P.S. Module 1 alone gives you the clarity most people never get from endless keyword lists.

It’s the difference between posting randomly and posting strategically.
Join Pin Profit Academy & take The Pinterest Roadmap →


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Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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