You don’t need to figure this out alone


Hello Reader,

You’ve probably heard that Pinterest can drive traffic, grow your list, and sell your products on autopilot.

And maybe you’ve tried.

You’ve pinned some content. Maybe even followed a few tutorials.

But you’re still stuck in that weird in-between:

Pinterest should be working… but it’s not.

Here’s why:

Pinterest isn’t just a place to “post and hope.” It’s a search engine.

And search engines need strategy, structure, and consistency to work.

You don’t need to figure that out on your own.

Inside Pin Profit Academy, I’ll help you:

  • Create a real content-to-Pinterest workflow that doesn’t suck up your time
  • Understand what your audience is actually searching for (and how to show up for it)
  • Use keywords, boards, and Pins with purpose
  • Grow your traffic without relying on trends, Reels, or engagement hacks

🌟 Special Bonus: 1:1 Strategy Call (Yearly Plan Only)

If you join on the 12-month plan, you’ll also get a free 60-minute 1:1 call with me (normally $197).

It’s just you and me mapping out your Pinterest game plan—what to Pin, how often, what boards to create, and how to turn traffic into revenue.

No upsell. No pitch. Just personalized strategy to kickstart your growth.

👉 Join Pin Profit Academy


The sooner you stop guessing, the sooner Pinterest starts working.

Let me show you how.

Heather

❓ Black Friday Sale FAQ

Q: I just joined Pin Profit Academy at full price. Can I get the Black Friday deal?
If you joined within the last 14 days, you’re welcome to email support to request the discount or re-enroll using the Black Friday pricing. Just send us a quick note and we’ll take care of you. Otherwise it may not be worth the hassle to cancel and re-enroll.

Q: What if I’m on a monthly plan already?
Your current subscription will continue at your original rate. If you’d like to cancel and rejoin with the sale pricing, you can do that—but keep in mind the discount only applies to your first billing period.

Q: Can I stack this discount on my current subscription?
No. The discount applies only to new subscriptions. If you want to take advantage of the sale, you’ll need to cancel your current plan and re-enroll before the sale ends.

Q: When does the sale end?
Sunday, December 1 at 11:59 PM Pacific. After that, all pricing returns to normal.

Q: Will you offer another discount soon?
Nope. This is the first time I’ve ever discounted PPA—and it may be the last. If you’ve been waiting for a better time to join, this is it.

Q: I cancelled, re-enrolled and now I am missing access, what do I do?

Please email us and we will correct this for you. We cannot control our systems 100% and there are limitations to what we can do.

Q: How do I cancel and re-enroll?

Go here to cancel and here to re-enroll.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co
video preview

Hi Reader, Quick heads up: Pinterest Trends looks very different now. The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance. So I recorded a full tutorial walking through: what’s actually new (and what isn’t), how the Trends Overview works now, how to read trends by outbound clicks, saves, and engagement, where to find related queries, products, and audience data, and how Search Trends still fits into your workflow. One...

Hey Reader, January always comes with this weird mix of pressure and possibility. Everyone is telling you to “start fresh,” “go all in,” or “fix everything you didn’t do last year.” And honestly, most of that just creates noise. So instead of doing that, I sat down and asked myself a much simpler question: If a friend came to me today and said, “I want to use Pinterest in 2026, but I don’t want to overcomplicate it,” what would I actually tell them? Not what I’d teach in a workshop.Not what...

video preview

Hey Reader, Pinterest just dropped their 2026 trend predictions — and I’ve got thoughts. I broke it all down for you in this week’s video:Pinterest Predicts 2026: What You Need to Know If you create content, sell products, or run a business… this is your roadmap to what is coming to the platform in 2026. Over 88% of their predictions come true so I would pay attention to this. More strategy coming soon. I don't know about you but I'm as burnt as that turkey Cousin Catherine brought to...