What happens when you take Pinterest seriously


Hey Reader,

There’s a lot of noise out there about what Pinterest can or can’t do for your business—but here’s what I know: when you show up with the right strategy, the results speak for themselves.

That’s exactly what these three Pinterest Managers did.

Julia – Digital Julia

With 6+ years of experience, Julia specializes in monthly organic Pinterest management. She recently helped a food blogger increase outbound clicks by 115% in just 90 days—all with a content plan tailored to search behavior and audience intent.

She works across niches from parenting experts to e-commerce shops.

📎 See results and testimonials

Joy – Bural & Co.

Joy partnered with a French-inspired homewares boutique that had gorgeous products but no Pinterest visibility. She created a system of on-brand Pins and backend optimizations—including Shopify trust signals—to build platform authority.

The result? Pinterest went from an afterthought to a reliable source of consistent traffic and saves, giving her client breathing room to focus on running her shop.

📎 Explore her services

Melissa – Get Seen Management

Melissa’s approach blends organic strategy with ads that actually convert. One recent ad campaign drove a 165% spike in product clicks in just a few days, while her ongoing organic efforts grew a client’s website traffic by 150% over time.

She partners with brands who understand that Pinterest is a long game—and builds strategies that lead to lasting visibility, traffic, and customer growth.

📅 Book a strategy call

These are the kinds of results our Pin Profit Academy members are seeing and it’s just the beginning. With the right training, support, and strategy, you don’t have to keep guessing what works.

– Heather

P.S. This is a new monthly email I will be sending to my community. If you like seeing what other people are up to and want to see something specific hit reply and tell me who you'd like to see featured. Need email marketing help? Want social media tips? Need support with Facebook ads? I have the best community of people and I know I can point you in the right direction. Just let me know what you want to see.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co
video preview

Hi Reader, Quick heads up: Pinterest Trends looks very different now. The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance. So I recorded a full tutorial walking through: what’s actually new (and what isn’t), how the Trends Overview works now, how to read trends by outbound clicks, saves, and engagement, where to find related queries, products, and audience data, and how Search Trends still fits into your workflow. One...

Hey Reader, January always comes with this weird mix of pressure and possibility. Everyone is telling you to “start fresh,” “go all in,” or “fix everything you didn’t do last year.” And honestly, most of that just creates noise. So instead of doing that, I sat down and asked myself a much simpler question: If a friend came to me today and said, “I want to use Pinterest in 2026, but I don’t want to overcomplicate it,” what would I actually tell them? Not what I’d teach in a workshop.Not what...

video preview

Hey Reader, Pinterest just dropped their 2026 trend predictions — and I’ve got thoughts. I broke it all down for you in this week’s video:Pinterest Predicts 2026: What You Need to Know If you create content, sell products, or run a business… this is your roadmap to what is coming to the platform in 2026. Over 88% of their predictions come true so I would pay attention to this. More strategy coming soon. I don't know about you but I'm as burnt as that turkey Cousin Catherine brought to...