What happens when you take Pinterest seriously


Hey Reader,

There’s a lot of noise out there about what Pinterest can or can’t do for your business—but here’s what I know: when you show up with the right strategy, the results speak for themselves.

That’s exactly what these three Pinterest Managers did.

Julia – Digital Julia

With 6+ years of experience, Julia specializes in monthly organic Pinterest management. She recently helped a food blogger increase outbound clicks by 115% in just 90 days—all with a content plan tailored to search behavior and audience intent.

She works across niches from parenting experts to e-commerce shops.

📎 See results and testimonials

Joy – Bural & Co.

Joy partnered with a French-inspired homewares boutique that had gorgeous products but no Pinterest visibility. She created a system of on-brand Pins and backend optimizations—including Shopify trust signals—to build platform authority.

The result? Pinterest went from an afterthought to a reliable source of consistent traffic and saves, giving her client breathing room to focus on running her shop.

📎 Explore her services

Melissa – Get Seen Management

Melissa’s approach blends organic strategy with ads that actually convert. One recent ad campaign drove a 165% spike in product clicks in just a few days, while her ongoing organic efforts grew a client’s website traffic by 150% over time.

She partners with brands who understand that Pinterest is a long game—and builds strategies that lead to lasting visibility, traffic, and customer growth.

📅 Book a strategy call

These are the kinds of results our Pin Profit Academy members are seeing and it’s just the beginning. With the right training, support, and strategy, you don’t have to keep guessing what works.

– Heather

P.S. This is a new monthly email I will be sending to my community. If you like seeing what other people are up to and want to see something specific hit reply and tell me who you'd like to see featured. Need email marketing help? Want social media tips? Need support with Facebook ads? I have the best community of people and I know I can point you in the right direction. Just let me know what you want to see.

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co

Hi Reader, We hosted our AMA today and I have a replay for you. We are going to host a second on the channel in the coming weeks because we got so many great questions. Thanks for allowing us to answer your questions! Cheers, Heather Po Box 31963, Tucson, AZ 85751Unsubscribe · Preferences

Hey Reader, If you’re only making one product Pin per offer, this might explain a lot. Most people design a beautiful Pin, publish it, and move on. Then they wonder why traffic is inconsistent or why saves don’t turn into clicks. Here’s the problem. Not every product Pin is meant to do the same job. Some Pins are meant to clarify.Some are meant to inspire.Some are meant to help people decide. In my newest YouTube video, I’m breaking down the three types of product Pins you should be making if...

Hey Reader, If you’ve ever looked at your Pinterest analytics and thought: “This Pin has huge impressions but no clicks,” or “This one has tons of saves but isn’t driving traffic,” your first instinct is probably to fix the Pin. New design. New copy. New keywords. And sometimes, yes — that is the issue. Sometimes it's lack of context in the text overlay or lack of design that catches the eye. But very often, the problem isn’t the Pin at all. It’s that you’re expecting every Pin to do the same...