A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Using Tailwind in 2024
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Reader, I'll keep this one short and sweet because I'm in a rush to get back in the house before my kid wakes up for her birthday. I'm on my scheduler review kick again and this week we are updating the Tailwind video in the series. I have been with Tailwind since the beginning minus a year there from 22-23. When they released their new feature set to include Ghostwriter I was hooked. So I'm giving you the downlow on using Tailwind in 2024 this week on YouTube. Tailwind is a Pinterest Partner which means they follow all the best practices from the platform and they won't get your account blocked for spam. Remember to always use an API approved tool. Tailwind is approved ✅ so if it fits your needs for a scheduler rest assured your Pinterest will be safe. Let me know if there is a scheduler I haven't reviewed yet you'd like to see on the lineup. Off to party like a 9 year old. Cheers, Heather
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Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...