A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Still putting off Pinterest? Let’s fix that.
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Hey Reader, Imagine this…You started a Pinterest account three years ago when you sold printable planners on Etsy. You had boards like:
But today? You’re a systems strategist for online coaches, and your offers are ClickUp templates, automations, and done for you setups. Those old boards? They don’t match your current business, content, or keywords. You could rename those boards or archive the old Pins, but what do you do when you want to Pin personal content? Your business profile shouldn’t be built on top of your personal account unless you’re a lifestyle creator who Pins everything and the kitchen sink. Trying to fix a Pinterest profile that no longer reflects your brand or business can slow you down more than starting fresh. If your current profile was set up years ago when you had a different niche, or you’ve got dozens of outdated boards that make your own head spin, it might be time to let it go and start from scratch. Because Pinterest isn’t just another social media profile—it’s a search engine.
A jumbled profile full of random boards and old content doesn’t just look messy—it confuses the algorithm, you and your audience. So if you've been putting off Pinterest because you're unsure where to begin, I want to simplify it for you: Don’t waste hours trying to patch the old. Just start clean and build with strategy. Pinterest is a search engine, not a scrapbook. If the keywords in your bio, boards, and Pins don’t align with your business goals right now, you’re going to struggle to grow. That’s why if your current profile is misaligned it’s often better to start a new account with a clean, strategic foundation. It sounds scary, but it’s actually a power move. And tomorrow, I’m going to walk you through it. No fluff. Just real examples, simple steps, and a setup that actually supports your marketing goals. We’ll talk about it tomorrow. Cheers, |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, Quick heads up: Pinterest Trends looks very different now. The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance. So I recorded a full tutorial walking through: what’s actually new (and what isn’t), how the Trends Overview works now, how to read trends by outbound clicks, saves, and engagement, where to find related queries, products, and audience data, and how Search Trends still fits into your workflow. One...
Hey Reader, January always comes with this weird mix of pressure and possibility. Everyone is telling you to “start fresh,” “go all in,” or “fix everything you didn’t do last year.” And honestly, most of that just creates noise. So instead of doing that, I sat down and asked myself a much simpler question: If a friend came to me today and said, “I want to use Pinterest in 2026, but I don’t want to overcomplicate it,” what would I actually tell them? Not what I’d teach in a workshop.Not what...
Hey Reader, Pinterest just dropped their 2026 trend predictions — and I’ve got thoughts. I broke it all down for you in this week’s video:Pinterest Predicts 2026: What You Need to Know If you create content, sell products, or run a business… this is your roadmap to what is coming to the platform in 2026. Over 88% of their predictions come true so I would pay attention to this. More strategy coming soon. I don't know about you but I'm as burnt as that turkey Cousin Catherine brought to...