A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Still putting off Pinterest? Let’s fix that.
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Hey Reader, Imagine this…You started a Pinterest account three years ago when you sold printable planners on Etsy. You had boards like:
But today? You’re a systems strategist for online coaches, and your offers are ClickUp templates, automations, and done for you setups. Those old boards? They don’t match your current business, content, or keywords. You could rename those boards or archive the old Pins, but what do you do when you want to Pin personal content? Your business profile shouldn’t be built on top of your personal account unless you’re a lifestyle creator who Pins everything and the kitchen sink. Trying to fix a Pinterest profile that no longer reflects your brand or business can slow you down more than starting fresh. If your current profile was set up years ago when you had a different niche, or you’ve got dozens of outdated boards that make your own head spin, it might be time to let it go and start from scratch. Because Pinterest isn’t just another social media profile—it’s a search engine.
A jumbled profile full of random boards and old content doesn’t just look messy—it confuses the algorithm, you and your audience. So if you've been putting off Pinterest because you're unsure where to begin, I want to simplify it for you: Don’t waste hours trying to patch the old. Just start clean and build with strategy. Pinterest is a search engine, not a scrapbook. If the keywords in your bio, boards, and Pins don’t align with your business goals right now, you’re going to struggle to grow. That’s why if your current profile is misaligned it’s often better to start a new account with a clean, strategic foundation. It sounds scary, but it’s actually a power move. And tomorrow, I’m going to walk you through it. No fluff. Just real examples, simple steps, and a setup that actually supports your marketing goals. We’ll talk about it tomorrow. Cheers, |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, If you’ve ever wondered how to turn your travel blog into an engine for consistent traffic — today’s video is for you. You can definitely get a lot of value from this video even if you're not a travel blogger but I do love an example. In this week’s YouTube video, I’m walking through how I create a Pinterest strategy for a travel blog step by step… breaking down the most You’ll see exactly how I: Build out Pinterest boards for destinations, seasons, and trip styles Choose keywords...
Hello Reader, When it comes to SEO, most bloggers think Google first.That’s fine until they try to apply the same rules on Pinterest. Here’s the truth: the two platforms share search principles, but not data.Tools like Keywords Everywhere (one of my personal Google favorites) pull their numbers from Google’s API — not Pinterest’s. That means the volume, difficulty, and suggestions you see are for Google search behavior, not for Pinterest users. Pinterest has its own ecosystem, its own user...
Hello Reader, If you watched yesterday’s video, you now understand how keyword clustering helps Pinterest recognize what your content is about.But keyword lists alone don’t grow your business — strategy does. Inside Module 1 of The Pinterest Roadmap, we go deeper into what I call the Pinterest SEO Strategy Foundation — this is the foundation that turns random keyword ideas into a plan built around your business. Here’s what we cover inside: ✅ Map a keyword plan that aligns with your audience,...