profile

Heather Farris & Co

Pinterest Trends Got A Major Update

Published 2 months ago • 1 min read

Hi Reader,

Quick heads up: Pinterest Trends looks very different now.

The entire interface was updated, and if you haven’t opened it recently, it can feel a little disorienting at first glance.

So I recorded a full tutorial walking through:

  • what’s actually new (and what isn’t),
  • how the Trends Overview works now,
  • how to read trends by outbound clicks, saves, and engagement,
  • where to find related queries, products, and audience data,
  • and how Search Trends still fits into your workflow.

One important thing to know going in:
This version of the tool is less about chasing random ideas and more about forecasting what’s coming next so you can plan ahead with intention.

That’s especially useful right now, when January energy is all about restarting, simplifying, and choosing smarter inputs.

If you use Pinterest for traffic, content ideas, or planning what to create this quarter, this tutorial will save you time and second-guessing.

Watch the Pinterest Trends tutorial here:

video preview​

​
Tomorrow we’ll connect this back to how to actually use trends without spinning out or over-publishing.

Talk soon,
Heather

P.S. Want to read the blog versions? We publish on the site regularly. Read more here.​

Po Box 31963, Tucson, AZ 85751
​Unsubscribe · Preferences​

Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co

Hi Reader, We hosted our AMA today and I have a replay for you. We are going to host a second on the channel in the coming weeks because we got so many great questions. Thanks for allowing us to answer your questions! Cheers, Heather Po Box 31963, Tucson, AZ 85751Unsubscribe · Preferences

5 days ago • 1 min read

Hey Reader, If you’re only making one product Pin per offer, this might explain a lot. Most people design a beautiful Pin, publish it, and move on. Then they wonder why traffic is inconsistent or why saves don’t turn into clicks. Here’s the problem. Not every product Pin is meant to do the same job. Some Pins are meant to clarify.Some are meant to inspire.Some are meant to help people decide. In my newest YouTube video, I’m breaking down the three types of product Pins you should be making if...

27 days ago • 1 min read

Hey Reader, If you’ve ever looked at your Pinterest analytics and thought: “This Pin has huge impressions but no clicks,” or “This one has tons of saves but isn’t driving traffic,” your first instinct is probably to fix the Pin. New design. New copy. New keywords. And sometimes, yes — that is the issue. Sometimes it's lack of context in the text overlay or lack of design that catches the eye. But very often, the problem isn’t the Pin at all. It’s that you’re expecting every Pin to do the same...

about 1 month ago • 1 min read