A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Starting from scratch on Pinterest? Read this.
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Hey Reader, If you’re starting fresh with a new Pinterest account (or rebuilding one that hasn’t been working), you don’t need to overthink it. There are five core parts of your Pinterest profile that matter most when it comes to strategy—and getting these right sets the stage for long-term growth: This is searchable, which means you want to include your name or brand + one keyword phrase about what you do. Example: Heather | Heather Farris | Organic Pinning & Marketing Educator The key here is to include a main keyword you want to be known for in your industry that people will search for and your name will come up in the search bar results. 2. BioYour bio should make it instantly clear who you help and what they’ll find from you while using long-tail keywords your audience might be searching for. You get 500 characters -- make them count. Avoid putting hashtags or links in the bio section. 3. BoardsBoards act like content categories. Think of them as the pillars of your content strategy, and make sure every board has a clear focus, title, and optimized description. Make sure to fully fill out the 500 character description for the board and avoid putting hashtags and links here as well. This adds personality and professionalism. Use it to visually showcase what your brand is about, highlight key offers, or set the tone for your account. This is the banner at the top of your profile. It behaves like a billboard for your business so people who hit your profile can very quickly see what you do and offer. 5. Board Covers (optional)Totally not required but adding clean, branded covers can improve user experience and make your profile feel more cohesive and intentional. I like to use board covers in most niches because they offer a glimpse at what the profile is about. without having to wonder what is beyond the ellipses. I also have another reason for using board covers... they tend to perform exceedingly well for standalone Pins that stop the scroll. Right now I have 2 board covers as top Pins for engagement in the last 30 days. These little things perform because they're abnormal. Sometimes less is more. If you’re looking for a walkthrough to get everything set up properly (with strategy in mind), I’ve got you covered. Here’s my step-by-step Pinterest setup guide that breaks it all down in plain language. Whether you’re brand new or just rebuilding from scratch, this guide will help you do it the right way—so your content can actually be found. Happy pinning, P.S. I am revamping The Pinterest Roadmap and releasing 3.0 in the coming months. If you have bought it in the past or join the membership before it's released you'll get the update as well. |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hey Reader, Let’s get right to it: I’ve never discounted Pin Profit Academy before. But this week—for the first time ever—you can get 20% off your first subscription. You asked for it. I’m saying yes. Whether you want to test it out for a month or go all in for the year, this sale applies across all tiers. Here’s how it works: Choose the tier that fits your goals →Get 20% off your first round →Keep everything inside the membership (trainings, templates, Q&As, strategy sessions) →Renew at...
Hey Reader, There’s a lot of noise out there about what Pinterest can or can’t do for your business—but here’s what I know: when you show up with the right strategy, the results speak for themselves. That’s exactly what these three Pinterest Managers did. Julia – Digital Julia With 6+ years of experience, Julia specializes in monthly organic Pinterest management. She recently helped a food blogger increase outbound clicks by 115% in just 90 days—all with a content plan tailored to search...
Hey Reader, By now you’ve either: Set up your Pinterest profile from scratch this week (yay!) …or you’re thinking about it and trying to figure out what comes next. Here’s the thing no one really tells you:Setting up your account is only step one. If you want Pinterest to actually work for your business—to drive traffic, leads, and sales on autopilot—then you need a real strategy behind what you Pin and how you show up. That’s exactly what I help you build inside Pin Profit Academy. Inside...