A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
If You’re Not Doing This, You’re Missing Pinterest Traffic
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Hey Reader, You put so much effort into creating content, but what if your audience isn’t sharing it? That’s the biggest missed opportunity I see when it comes to Pinterest marketing. People assume that if they create great content, it will magically get pinned. But the reality is… if you don’t make it easy for people to share your content, they won’t. 🔹 Did you know? Most Pinterest users discover content through saves—not just fresh pins. That means every time someone shares your content, you get in front of a whole new audience. 🔹 The problem? If your blog or website doesn’t have Pinterest-friendly sharing buttons, people may not take the extra step to pin your content. Even worse if they do share it they might be sharing images that aren't at all optimized for Pinterest. 🔹 The solution? You need the right Pinterest sharing buttons in place to encourage easy pinning. Now most website platforms have sharing buttons built in so this week I'm focusing on my Wordpress users. I just released a new video breaking down exactly why you need sharing buttons and how they impact your Pinterest traffic. Watch it here ⬇️ 👉 Watch Now Want to read the blog instead? Read it. Don’t let all that amazing content go to waste. Set up your Pinterest-friendly sharing buttons today and make it easy for your audience to spread the word for you! Happy Pinning, Heather |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...