A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hate paying for tools?
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Reader, I see it all the time—business owners stacking up subscriptions to every shiny new SaaS tool, thinking it’ll be the thing that moves the needle. But here’s the hard truth: if you’re not making a lot of money yet, you don’t need to be spending a fortune on tools. FOMO is real. Really good marketing makes you feel like you're missing out if you don’t have the latest software, but in reality? You’re probably not. I’ve been a Pinterest marketer for nearly 9 years, and I run a lean business. Most of the tools I use are free or very affordable—and they work. So before you sign up for another expensive platform, ask yourself: If you’re drowning in subscriptions and feeling stuck, I recorded a video breaking down the exact tools I actually use (and which ones I skip). Don’t let FOMO drain your profits. Use your tools—or lose them. Chat soon, Heather |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hi Reader, If you watched my original Pinterest board strategy video—this is your must-see update. Pinterest dropped new guidance on how to actually create standout boards—and it’s more strategic than ever. According to Pinterest, boards are now being treated like mini landing pages. That means: Each board should serve a specific audience segment. They should be organized with intention. And every pin on the board should be relevant to the board’s purpose. Translation? Your boards could be...
Hello Reader, Pinterest just announced a major update: they’re rolling out AI-generated content labels across the platform. This means if you're using AI tools like DALL·E or Midjourney to create Pin images (or even AI-assisted designs in tools like Canva), Pinterest will start labeling those images as AI-generated. Here’s what you need to know: This is part of Pinterest’s effort to build trust and transparency as AI content becomes more common. Pinterest's own AI labeling technology will...
Hey Reader, Is your website truly Pinterest-ready? If not, you could be missing out on evergreen traffic and consistent sales from one of the most powerful visual search engines out there. In todays video, I’m breaking down why Pinterest is not just another social media platform—and how to optimize your blog, shop, or site for long-term success. 📌 Here’s what I cover: ✅ How Pinterest drives 33% more referral traffic to shopping sites than Facebook ✅ Why 96% of searches are unbranded—making it...