A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hate paying for tools?
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Reader, I see it all the time—business owners stacking up subscriptions to every shiny new SaaS tool, thinking it’ll be the thing that moves the needle. But here’s the hard truth: if you’re not making a lot of money yet, you don’t need to be spending a fortune on tools. FOMO is real. Really good marketing makes you feel like you're missing out if you don’t have the latest software, but in reality? You’re probably not. I’ve been a Pinterest marketer for nearly 9 years, and I run a lean business. Most of the tools I use are free or very affordable—and they work. So before you sign up for another expensive platform, ask yourself: If you’re drowning in subscriptions and feeling stuck, I recorded a video breaking down the exact tools I actually use (and which ones I skip). Don’t let FOMO drain your profits. Use your tools—or lose them. Chat soon, Heather |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hello Reader, If you've ever found yourself staring at your Pinterest boards, wondering if they’re helping your business... you’re not alone. A lot of business owners waste time creating boards that don’t bring in the right audience and they don't help their Pins to get indexed properly. That’s why I decided to break it down in this weeks video. ✅ How to know exactly which boards to create ✅ How to use Pinterest keyword research to get more reach ✅ The 3 key questions to ask before making a...
Hey Reader, If you’ve been thinking about using Pinterest for your business—or you’ve set up your profile but aren’t seeing results—this is for you. 📌 I just dropped a brand-new tutorial on YouTube:How to Set Up Your Pinterest Business Account (Step-by-Step) I walk you through the entire process: ✅ Creating your account✅ Optimizing your bio + name with keywords✅ Setting up boards and board covers✅ Adding a banner + pins✅ Claiming your site and socials✅ Advanced tips like board sections +...
Hey Reader, I just got home from attending & speaking at Alt Summit 2025. I'm both filled with excitement for the year ahead and tired. Get a sneak peek of what happened there in the Reel I posted Saturday. The biggest takeaway? Community is everything. I have never felt so welcomed by a total group of strangers in my life. I walked in knowing no one and left knowing dozens of new people. It felt like starting at a new school as a new student. You walk in wondering if you'll have someone to...