Happy Holidays from The White House


Hi Reader,

I spent last week in Washington DC for a few days. It was a mini solo birthday trip for myself and I got to visit the White House which I still cannot gather the words for honestly.

The decor, the food, the people, the history (that's really what I was excited for) was beyond my wildest dreams.

I made a short BTS Instagram Reel & a photo post if you want to see the decor too. It was stunning and I'm so happy to have been able to step foot inside to see it with my own eyes. These are not political posts. Just the pure joy of me getting to experience something so neat.

We are at the end of the year and I have 2 more videos for you before we ring in the New Year.

Video 1 comes today. I know you're likely spending time with your family so you can come back to this later if you want to. It's all about how to build an evergreen funnel that sells your offers on autopilot.

video preview

Next week is video 2 and the final video of 2024. It's the video I plan for each year - Pinterest Marketing 2025. It's the big video with the updates, the focus, strategy changes and more. Keep an eye out for that one because I cover all the things you really need to focus on next year to see growth.

I hope you have a safe and happy holiday. I'm off to clean my kitchen, make pancakes and soft-batch cookie dough.

Cheers,

Heather

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

Read more from Heather Farris & Co

Hey Reader, There's nothing like a whole lot of pressure on my shoulders that I usually kick into high gear and kick absolute 🍑 when it comes to productivity. That's where I am right now and I am running off of adrenaline and life. I just published a new YouTube video on how to make Pins for lead magnets. I didn't email you last week about the Predicts, Editorial Calendar & Trends video so guess what!? I have that too. In this video, I discuss how you can use all 3 tools to get more growth...

Hello Reader, The non-profits, corporations and heads of state as well as the scientists, academics and cultural influencers are meeting at The World Economic Forum and the Pinterest CEO Bill Ready spoke to a journalist today. In essence here's what he shared: Pinterest's vision is a more positive and user-centric social media model Pinterest is committed to fostering a platform that prioritizes inspiration, creativity, and mental well-being Proactive measures to limit harmful content and...

Hi Reader, It seems that we have access back to TikTok for the time being but I honestly don't know how long that is going to be for. The law did pass both chambers and get signed into law. Then SCOTUS upheld it so if at any point in time a new law doesn't get passed rescinding the old one or the app doesn't get sold it's still could go away. With that being said I made a video on exactly what I would do right now if I were you and I relied on TikTok for my business. The crucial lesson for...