Hello Reader,

The non-profits, corporations and heads of state as well as the scientists, academics and cultural influencers are meeting at The World Economic Forum and the Pinterest CEO Bill Ready spoke to a journalist today.

In essence here's what he shared:

• Pinterest's vision is a more positive and user-centric social media model
• Pinterest is committed to fostering a platform that prioritizes inspiration, creativity, and mental well-being
• Proactive measures to limit harmful content and misinformation.
• Advanced algorithms and human moderation ensure a safer user experience
• Partnerships with mental health organizations provide additional resources to users
• Pinterest prioritizes user experience over typical engagement-driven metrics.
• Advertising strategies align with the platform’s positive ethos, attracting brand-safe advertisers
• 50% of users come to Pinterest with the intent to shop
• The platform has a unique position as a destination for consumers seeking inspiration and products, distinguishing it from other social media platforms
  ​

He dodged the question of what will happen at Pinterest as a result of a TikTok ban recentering the focus on why people choose this platform in the first place. Obviously all platforms hope to gain users if TikTok gets banned but the truth of the matter is, that isn't a guarantee. People need a reason to use your platform and the reason they use Pinterest vs other platforms is distinct. He's laser focused on why Pinterest users are on the platform and so am I.

Why use Pinterest as a business?

User Intent to Shop - 50% of users have intent to shop

Positive and Brand-Safe Environment - This is big for those of us with kids using the app. Both of my daughters are using private accounts that are designed to keep kids safe. This is the most well-rounded plan a platform has given to parents. You should know though if you are reading this that your kids are seeing TikTok videos even if they do not have TikTok... right on Pinterest. You should be aware.

Highly Engaged Audience - Pinterest users are action-oriented, using the platform to plan purchases or projects, making them more likely to convert into paying customers.

Rich Advertising Opportunities - Pinterest's ad strategies are non-intrusive and integrated into the user experience, offering businesses an authentic way to connect with their audience.

Alignment with Ethical Business Practices - Pinterest’s partnerships with mental health organizations and its commitment to user well-being resonate with modern consumers who value social responsibility.

Focus on Inspiration Over Engagement Metrics - Unlike other platforms that focus on keeping users scrolling, Pinterest prioritizes helping users take action, whether it’s saving an idea, purchasing a product, or visiting a website.

​Watch the clip with Bill Ready, CEO of Pinterest for yourself.

I hope you have a great weekend!

Chat soon,

Heather