Reader,

If you've recently checked your Pinterest analytics and felt a pang of panic—you're not alone. Pinterest metrics ebb and flow, and sometimes, the numbers don’t look great. But before you spiral into worry, let’s break down what really matters.

Why Your Pinterest Numbers Might Be Down​
Pinterest is a visual search engine, and like any search platform, its algorithm shifts. Seasonal trends, user behavior changes, and even Pinterest updates can impact your impressions and engagement. If your numbers are lower than last month, don’t assume your strategy is failing—sometimes, it’s just the natural cycle of content discovery.

What You Should Be Tracking Instead​
Instead of obsessing over vanity metrics like impressions, shift your focus to:

✅ Outbound Clicks: This tells you how many people are actually visiting your site. A smaller audience that takes action is far more valuable than millions of passive views.

✅ Saves: Saves indicate long-term interest. A high save rate means your content is evergreen and will continue gaining traction over time.

✅ Engagement Rate: If people are engaging with your Pins (clicking, saving, or commenting), that’s a sign your content is resonating with your audience.

Pinterest Success is a Long Game​
If you’re creating content with your audience in mind, optimizing for search, and staying consistent, the right people will find you. Instead of reacting to short-term drops, focus on building a strategy that keeps delivering results over time.

Watch this weeks video:

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Want help making sense of your Pinterest analytics? Inside Pin Profit Academy, I break down exactly what to track and how to adjust your strategy when numbers dip and answer questions and troubleshoot with clients on office hours calls.

​Join the Membership Now​

Happy Pinning,

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