A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
The 3 Product Pins You Should Be Making
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Hey Reader, If you’re only making one product Pin per offer, this might explain a lot. Most people design a beautiful Pin, publish it, and move on. Then they wonder why traffic is inconsistent or why saves don’t turn into clicks. Here’s the problem. Not every product Pin is meant to do the same job. Some Pins are meant to clarify. In my newest YouTube video, I’m breaking down the three types of product Pins you should be making if you actually want clicks and sales from Pinterest. We’re covering: • Product-forward Pins that support search and high-intent traffic Because one Pin rarely converts. A set of Pins does. If you sell physical products, digital products, templates, courses, or services with a clear offer, this framework applies to you. Instead of asking “How many Pins should I make?” start asking “What job does this Pin need to do?” That shift changes everything. Happy pinning, |
Heather Farris & Co
A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.
Hello Reader, Be honest: you’ve judged a Pin in half a second before. You’re scrolling, you see a design, and your brain immediately decides one of three things: “Wait, I need this.” “Cute, but no.” “What am I even looking at?” And that tiny little split-second decision is exactly why Pin design matters. Not because your Pins need to be the most beautiful thing anyone has ever seen on the internet. They don’t. But they do need to do their job quickly. A good Pin should help someone...
Hi Reader, One of the biggest mistakes I see people make when they try to use Pinterest for their Substack is this: They treat the article title like it has to become the Pin title. And sometimes that works. But a lot of the time? It doesn’t. Because Substack titles are often written for people who already know you. They can be more personal, clever, reflective, editorial, or opinion-based. Pinterest titles need to work a little differently. They need to make sense to someone who has no...
Hi Reader, I think one of the biggest reasons affiliate Pins underperform on Pinterest is because they feel like ads too fast. And people can feel that immediately. They can feel when a Pin was made to push a product instead of helping them find something useful, inspiring, or relevant to what they’re already looking for. That’s usually where things go wrong. A lot of affiliate Pins lead with: the product name the product image the fact that it’s linked But not the actual reason someone would...