The 3 Product Pins You Should Be Making


Hey Reader,

If you’re only making one product Pin per offer, this might explain a lot.

Most people design a beautiful Pin, publish it, and move on. Then they wonder why traffic is inconsistent or why saves don’t turn into clicks.

Here’s the problem.

Not every product Pin is meant to do the same job.

Some Pins are meant to clarify.
Some are meant to inspire.
Some are meant to help people decide.

In my newest YouTube video, I’m breaking down the three types of product Pins you should be making if you actually want clicks and sales from Pinterest.

We’re covering:

• Product-forward Pins that support search and high-intent traffic
• Lifestyle Pins that build emotional connection and increase saves
• Comparison Pins that reduce friction and help people choose
• How these Pins work together as a set
• How many Pins you actually need per product

Because one Pin rarely converts.

A set of Pins does.

If you sell physical products, digital products, templates, courses, or services with a clear offer, this framework applies to you.

video preview

Watch the full video here.

Instead of asking “How many Pins should I make?” start asking “What job does this Pin need to do?”

That shift changes everything.

Happy pinning,
Heather

Heather Farris & Co

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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