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Heather Farris & Co

What I’d fix first if your Pinterest SEO feels weak

Published 6 months ago • 1 min read

Hi Reader,

Let’s say your Pinterest traffic feels slow. Not dead. Not terrible. Just slower than it should be.

This is usually the point where people start tweaking everything. They reorganize boards, rename things, move pins around, and hope one of those changes finally does something.

But most of the time, that’s not where I’d start.

If I were trying to improve Pinterest SEO, here’s the order I’d look at first:

1. Keyword targeting​
Are you using search terms your audience is actually typing into Pinterest?

2. Pin titles​
Are your titles specific enough to help Pinterest understand the topic quickly?

3. Pin descriptions​
Are your descriptions reinforcing the topic with relevant language and context?

4. Content alignment​
Does the pin clearly match the content it leads to?

5. Consistency​
Are you publishing enough quality content over time for Pinterest to work with?

6. Boards​
Are your boards covering your main topics on your website using strong keyword phrases?

Boards can help. They can organize your content and add context.

Your Pins and boards work together, but if traffic feels slower than it should, it helps to know exactly what’s out of alignment.
​
If you want expert eyes on your account, apply for a Pinterest SEO Audit. I’ll review your Pins and boards, identify missed SEO opportunities, and give you clear next steps plus keyword recommendations. Apply here.

Cheers,

Heather

Po Box 31963, Tucson, AZ 85751
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Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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