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Heather Farris & Co

Boards or keywords? What matters more for Pinterest SEO

Published about 2 months ago • 1 min read

Hi Reader,

If you’ve been spending a lot of time organizing boards and wondering whether that’s the thing that will finally move the needle for your Pinterest traffic, this is for you.

Because while boards can still help with organization and context, they are not the main thing I’d focus on if your Pinterest SEO feels weak.

Keywords matter more.

They give Pinterest stronger signals about what your content is about, who it’s for, and when it should surface your pins in search.

So if your traffic is slow or your content is not getting found, I’d look at your keyword strategy before I spent more time fussing over board organization.

That’s exactly what I’m breaking down in this week’s new video:

Watch the video: Pinterest SEO — Boards vs Keywords​

Inside, I’m walking through:

  • where boards still matter
  • where people tend to over-focus on them
  • why keywords do more of the heavy lifting
  • what to prioritize first if you want your content to get found

If Pinterest SEO has felt a little murky lately, this will help clear it up.

Go watch it here:

video preview​

Let me know know if you have any questions!

Cheers,

Heather

Po Box 31963, Tucson, AZ 85751
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Heather Farris & Co

Helping content creators & e-commerce shops to maximize their business reach with Pinterest

A newsletter for content creators and e-commerce shops who are ready to grow their reach through Pinterest. If you're curious how to build a traffic stream outside of hustling on social media, join us! Each week you'll hear the latest YouTube episodes and tips for increasing your impact through your Pinterest strategy.

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